One of Aesop's ethical practices is TRANSPARENCY. Transparency in their natural ingredients leads to creating a warm sensory product. "Sensory" brings in the 5 senses (sight, smell, hearing, touch & taste).
This brings forward to sourcing materials that the brand is detailed with. The product makes sense in our life as the buildings we live in, worn out or are old same as the bottles used. This architecture brings a lot of detailed materials which started as nature in the past.
Therefore a story booklet that juxtaposes both architecture's growth and Aesop's material helps bring a new idea to the brand's laidback aesthetic, as skincare is a foundation of our make-up routine.
